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U.S. Flower Industry Statistics

Current, citable figures on U.S. floriculture and cut flowers, gathered from the USDA's 2024 Census of Horticultural Specialties.

Last updated September 8, 2026. Latest source data: 2024.

At a glance

Flowers are a serious crop, not a small side note.

The figures below cover horticultural specialty operations that produced and sold at least $10,000 of horticultural products in 2024. They are useful for writers, researchers, floral businesses, and anyone looking for a clear picture of the U.S. cut flower market.

The USDA reports dollars in current values, without adjusting past figures for inflation. Where this page gives a percentage, it is calculated directly from the published USDA totals and identified as such.

$373.4M

Cut flower sales made at wholesale

Wholesale sales represented $373.374 million of 2024 cut flower sales, about 80% of the total reported value.

USDA Table 13, Cut Flowers Sold

$14.0M

Reported dahlia sales in 2024

Dahlias generated $13.963 million in reported sales across 1,223 operations, making them one of the most widely reported cut flower crops.

USDA Table 13, Cut Flowers Sold

What changed

Cut flower sales rose 21.2% between the two most recent census years.

The 2024 census recorded $467.505 million in cut flower sales, up from $385.668 million in 2019. Over the same period, the number of operations selling cut flowers rose 64.5%, from 2,035 to 3,347.

Those growth percentages are calculations from USDA Table 1. They are presented here to make the underlying totals easier to compare, not as a separate USDA estimate.

Read USDA Table 1

Methodology and sources

Where these numbers come from.

USDA 2024 Census of Horticultural Specialties

Issued February 2026 by the U.S. Department of Agriculture's National Agricultural Statistics Service. The census covers the 2024 calendar year.

View the census publication

Table 1: Value of Horticultural Products by Type

Used for the floriculture, cut flower, and operations totals, plus the 2019 comparisons.

View Table 1

Table 13: Cut Flowers Sold

Used for cut flower wholesale and retail sales, and the individual crop figures for dahlias and dried flowers.

View Table 13

Cite this page

Stained glass flowers. “U.S. Flower Industry Statistics.” Updated September 8, 2026. https://stainedglassflowers.store/flower-industry-statistics

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